Our founder, Tim Heyl, became a real estate agent in 2009 and soon noticed a pattern. “The traditional real estate transaction was broken,” he explains. “I kept running into the same problem: buyers couldn’t make an offer on a new home until they sold their old home.” Heyl watched his buyers get stuck paying two mortgages, moving twice, or worse — missing out on a home they loved.
"Buying a home should be fun and exciting, but many of my buyers were anxious," he remembers. "They felt rushed to make decisions and sometimes they made really bad ones." Heyl had an idea and tested it: he bought a home for a client with his own money, then sold it back to them once they cashed out their home equity by selling their old house. It worked. He knew he was onto something, so he took a leap and started Homeward so that other agents could offer more flexible solutions to their clients, too. Today, we’re proud to be an agent-led company that’s redesigning the homebuying experience.
The perfect solution
"It was the perfect solution for my client who did not want to sell until they secured the purchase of their next home."
No detail overlooked
"Incredible service from start to finish. This was a transaction with many moving parts and not a detail was overlooked."
Efficient and easy
"Working with Homeward was very simple and the closings happened efficiently and with ease!"
Saved the client
"Homeward saved the client from having to move twice, and helped them avoid home many showings during COVID-19."
I am a believer
"What a great tool and ideal opportunity for buyers and sellers. I know my clients would not have been able to purchase what and when they did without Homeward. I am a believer!"
"Homeward gave my clients the power to make a competitive offer in a rapidly moving real estate market. Their rates were fair and my clients got the home wanted!"
"Several of my clients have been able to use their equity to get into their next home. This was a wonderful opportunity for them to make cash offers, stay competitive and get their dream home."
"Homeward, has reduced so much stress and uncertainty from the traditional process of buying/selling. Homeward, has helped my sellers — who would have never been able to move due to showings and uncertainty — actually get their dream home without taking a huge hit on their equity."
"Homeward got my client in his new home through a seamless and affordable option that otherwise might not have worked out! The process went exactly as described. I was very impressed with the communication and services and would definitely recommend them to future clients."