Our founder, Tim Heyl, became a real estate agent in 2009 and soon noticed a pattern. “The traditional real estate transaction was broken,” he explains. “I kept running into the same problem: buyers couldn’t make an offer on a new home until they sold their old home.” Heyl watched his buyers get stuck paying two mortgages, moving twice, or worse — missing out on a home they loved.
"Buying a home should be fun and exciting, but many of my buyers were anxious," he remembers. "They felt rushed to make decisions and sometimes they made really bad ones." Heyl had an idea and tested it: he bought a home for a client with his own money, then sold it back to them once they cashed out their home equity by selling their old house. It worked. He knew he was onto something, so he took a leap and started Homeward so that other agents could offer more flexible solutions to their clients, too. Today, we’re proud to be an agent-led company that’s redesigning the homebuying experience.